E134: Creating a clean tequila made by women for women with founder of Inspiro Tequila Mara Smith
We are excited to welcome Mara Smith, a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 100 Company. After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family.
She never stopped thinking about what was next. Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand.
Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her as the consumer. That perfect tequila did not exist, so she decided to create one. The goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry. Women are involved in every aspect of Inspiro Tequila's process from creating the taste profiles to getting bottles on the shelves. As a female founder, Mara’s mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.
In this episode we discuss:
The difference between additive free tequila and other brands
The difference between a tequila blanco and tequila rose reposado including how it they are made
The positive aspects of starting a women owned and women run business
The best/tastiest way to drink tequila (this is opinion only of course)
What it was like to start this business in a mostly male dominated environment
You can learn more about Inspiro and purchase tequila here:
FB: https://www.facebook.com/inspirotequila/
IG: https://www.instagram.com/inspirotequila/
Special offer: Maria is offering our listeners 10% off your purchase through the month of August. Simply use code: livingwell10 at checkout.
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Upcoming programs and events
Lakeside community building yoga
Join us for an invigorating morning lakeside yoga class with the wonderful Jes Rosenberg on Sunday, August 7th at 9 am.
(9:15 start time)
This is a donation based class and all proceeds will go to Planned Parenthood.
Sign-up and start your day moving outside on your mat with our community.
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Missed our group 7 Day Functional Liver Detox? We now have a program where you can do it on your own schedule but still receive all the wonderful support and recipes of the full program. Do it when it works for you! Register here!
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Shop Clean-Crafted WineClean-Crafted WineA few of our favorite labels include Dove Hunt Dog, Conte de la Terre, Middle Jane, Soleil. Vent. Ame. and Mixtrack.
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